What Makes a Good Website? A website is one the key tools you have, to establish your name on the internet and digital space. The number of people browsing the net is increasing day by day. So if you want to reach out to a larger number of people, the internet is where it is at.
Keeping this in mind, you are going to want to get your own website. But in this hyper-competitive world that we live in, it is not merely enough to just have a website. It needs to be a good one. Only then can you compete with the others. Even if it is a personal website, you would like to be impressive right?
Having a good site is not rocket science as the way to do it is pretty simple. If you know how to do it, you can ensure that the site is impressive or if you feel that you do not have what it takes, you can always get some help. There are certain characteristics that make a website good. While these sites around the world comes in all shapes and sizes, these principles can be considered to be universal. So take a look at what your site should have and just make sure that it has what is needed. If you are wondering what you should be looking for, here are some of them for you.
Design
For any website to be considered good, it needs to have a solid web design. Many people form an opinion about the website just by looking at its appearance. They are not even going to see what kind of content you have. If they do not find the design impressive, you have already lost them. You can either choose to keep it as simple as possible or add a little character to it. If you want to project a very professional, having the design as minimal as possible is good. But if you want the site to have a more fun vibe, you can go with brighter colours to make a splash.
Any site is bound to have some text content. This should be easy to read and understand. This is where you are telling people what your site is about so the easier the better. Another thing you can make good use of, are infographics. They are an effective way of giving people some information and it also spruces up the appearance of the website.
Handling
The ultimate goal of any site is to increase the traffic that it gets. In other words, you are looking to increase the number of people visiting it. Since it is very difficult for you to handle all the traffic on your own, you will be needing a web hosting service.
This not only stores that data of your site in devices known as servers, it also handles any kind of traffic that occurs. When your site starts attracting a high amount of traffic, you need the host to be able to handle it. Obtaining a host will cost you money so, pick the right plan and by extension the right kind of server as well. If you are in doubt as to what server you should be choosing, you can always go with a virtual private server.
User-Friendly
Whenever you are designing a responsive website, you have to remember that it is being made for someone else. That someone being the end user. So, all efforts should go into making their experience as comfortable as possible. The more time they spend on your site, the better it is for you. Think of who might view the site as this is sure to make the site good. Another aspect of a site that makes it user-friendly is how the pages load. If any page on your site is going to take a while to load, the user will lose their patience.
The site has to be easy to navigate so that they can find what they are looking for. They should be able to access it on different devices. Since many people these days primarily use their phones, the experience of visiting the site should be good on a phone as well. And also there is another factor that you have to consider. There are many different browsers out there. Each one of them behaves in a different way. So, ensure that the site is functioning smoothly on all of them.
Search Engine Optimization
This is the current rage with regards to digital marketing. And even if you do need to market something, you still want to be known to people right ? This can be achieved with the help of Search Engine Optimization or SEO activities. It is an organic way of increasing the traffic of your site. With the help of keywords, you can actually make search engines rank your page higher.
So if someone is searching for something related to what you have, they are more likely to click on your link if it is ranked high. Since it costs very little to do, the benefits are going to be manifold. This can give you an edge over your rivals. For the site to be ranked higher, the search engine is going to check if the content is related to the keyword specified so make sure that you have the relevant content.
